Privacy Policy

The Peel Co Limited (NZBN 9429052233098) (we, us or our), understands that protecting your personal information is important. This Privacy Policy describes how we, via www.thepeelco.co.nz (the Site), collect, use, and disclose your Personal Information when you visit or make a purchase from the Site.

This Privacy Policy takes into account the requirements of the New Zealand Privacy Act 2020 and the Australian Privacy Act 1988 (Cth)

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why

Device Information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor WooCommerce and Google Analytics.

Order Information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • Purpose of collection: to provide products or services to you to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor WooCommerce,  Klaviyo Email Marketing for notifications, Yotpo/SMS Bump for texting, NZ Post and DHL Express for shipping purposes,  Xero for financial purposes, and the following payment gateways; WooPayments, Stripe, PayPal, and Afterpay

Customer Support Information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number and direct communications with you.
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: Direct Email.

Text Marketing and notifications

By entering your phone number in the checkout and initialising a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. Text marketing messages will not exceed 10 per month. You acknowledge that consent is not a condition for any purchase.

If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you within any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply.

For any questions please text HELP to the number you received the messages from. You can also contact us for more information. If you wish to opt out please follow the procedures above.

Minors

The Site is not intended for individuals under the age of 18 years. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:

  • We use WooCommerce to power our online store. You can read more about how WooCommerce uses your Personal Information 
  • If you have accepted marketing, we use Klaviyo Email Marketing to send marketing and promotional emails to you
  • If you have joined our Text Club, we use SMS Bump from Yotpo to manage our text marketing programme

Bevioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here You can also opt-out of Google Analytics here
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
  • For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page 

You can opt out of targeted advertising by:

  • FACEBOOK
  • TIKTOK 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at

Use of Location Services Data

We collect your precise or approximate location via our Site for the following purposes:

  • for marketing purposes;
  • to determine which currency is appropriate for your order; and
  • as permitted by law.

We collect this information when you do business with us. If you do not want us to use your location for the purposes above, you should turn off the location services on your computer or in your mobile phone settings.

Sensitive information

Is a subset of personal information in Australia that is given a higher level of protection. Sensitive information means information relating to your racial or ethnic origin, political opinions, religion, trade union or other professional associations or memberships, philosophical beliefs, sexual orientation or practices, criminal records, health information or biometric information. We do not actively request sensitive information about you. If at any time we need to collect sensitive information about you, unless otherwise permitted by law, we will first obtain your consent and we will only use it as required or authorised by law.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfilment of your order, and keeping you up to date on new products, services, and offers

How we hold personal information

We hold your personal information in electronic form. When we receive information electronically from time to time we may retain this information in our computer systems and databases. This includes computer software programs, internet servers, and hosted internet solutions.

We may use third-party service providers to store your personal information and provide us with services. This means that we may transfer personal information, or access it from, countries other than New Zealand.

We recognise that we are accountable for your personal information wherever it is in the world and we will take reasonable steps to ensure that any third-party service providers we use can meet our privacy and security expectations.

We retain your information for as long as we need to carry out the purposes of collection, or longer if we are required to by law.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies necessary for the functioning of the store

 

NameFunction
_abUsed in connection with access to admin.
_secure_session_idUsed in connection with navigation through a storefront.
cartUsed in connection with shopping cart.
cart_sigUsed in connection with checkout.
cart_tsUsed in connection with checkout.
checkout_tokenUsed in connection with checkout.
secretUsed in connection with checkout.
secure_customer_sigUsed in connection with customer login.
storefront_digestUsed in connection with customer login.
_shopify_uUsed to facilitate updating customer account information.

 

Reporting and analytics

NameFunction
_tracking_consentTracking preferences.
_landing_pageTrack landing pages
_orig_referrerTrack landing pages
_sShopify analytics.
_shopify_fsShopify analytics.
_shopify_sShopify analytics.
_shopify_sa_pShopify analytics relating to marketing & referrals.
_shopify_sa_tShopify analytics relating to marketing & referrals.
_shopify_yShopify analytics.
_yShopify analytics.

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do not track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Overseas disclosure

Personal Information
While we store personal information in New Zealand, where we disclose your personal information to the third parties listed above, these third parties may store, transfer or access personal information outside of New Zealand. We will only disclose your personal information overseas in accordance with local law.

Links to other websites
Our Site may contain links to other party’s websites. We do not have any control over those websites and we are not responsible for the protection and privacy of any personal information which you provide whilst visiting those websites. Those websites are not governed by this Privacy Policy.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Last updated: October 2024

Contact

For more information about our privacy practices, or if you would like access to the personal information we may hold about you or if you would like us to update or correct it, or if you would like to make a complaint, please contact us by e-mail at info@thepeelco.co.nz or by mail using the details provided below: 1 Wainui Falls Road, Wainui Bay 7183, New Zealand

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here (if you are in New Zealand), or the office of the Australian Information Commissioner (if you are in Australia).